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Accounting Firms

What is the real cost difference between just using voicemail and using Voksha during tax season?

Avi NashVP of Growth

For Accounting Firms

Voicemail looks free but is the most expensive option once you account for what it actually costs in lost business. Industry pain points for accounting firms center on exactly this: business owners calling after hours who, if they hit voicemail instead of a live answer, frequently call the next firm on their list rather than wait for a callback, and DIY filers or simple inquiries that pile up as unreturned voicemails a partner has to work through after a 12-hour day during peak season. Our research shows 80-85% of callers who reach voicemail hang up without leaving a message, and about 62% call a competitor instead. If your firm's average new client is worth $2,000 to $20,000 and even two or three of the calls that would go to voicemail each week during the January-April surge represent real prospects, the client value at risk over a tax season dwarfs the subscription cost, $99 a month on Premium plus modest overage. Voicemail also has a hidden labor cost: someone still has to listen to every message, determine urgency, and call back, often a day or more later when the prospect has already engaged another firm. Voksha eliminates both problems at once, it answers immediately rather than routing to voicemail, and it captures the qualifying information a partner would otherwise have to extract during a callback, so the follow-up call, if one is even needed, starts from a scheduled consultation rather than a cold return call to someone who may no longer be interested.

Voicemail looks free but is the most expensive option once you account for what it actually costs in lost business. Industry pain points for accounting firms center on exactly this: business owners calling after hours who, if they hit voicemail instead of a live answer, frequently call the next firm on their list rather than wait for a callback, and DIY filers or simple inquiries that pile up as unreturned voicemails a partner has to work through after a 12-hour day during peak season. Our research shows 80-85% of callers who reach voicemail hang up without leaving a message, and about 62% call a competitor instead. If your firm's average new client is worth $2,000 to $20,000 and even two or three of the calls that would go to voicemail each week during the January-April surge represent real prospects, the client value at risk over a tax season dwarfs the subscription cost, $99 a month on Premium plus modest overage. Voicemail also has a hidden labor cost: someone still has to listen to every message, determine urgency, and call back, often a day or more later when the prospect has already engaged another firm. Voksha eliminates both problems at once, it answers immediately rather than routing to voicemail, and it captures the qualifying information a partner would otherwise have to extract during a callback, so the follow-up call, if one is even needed, starts from a scheduled consultation rather than a cold return call to someone who may no longer be interested.

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