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Insurance Agents

What is the actual ROI if Voksha saves me just one auto policy a month?

Avi NashVP of Growth

For Insurance Agents

Run the numbers on a single average personal auto policy. Use your own numbers: your average annual auto premium times your new-business commission rate gives the year-one value of a new auto policy, and for most agencies that's a few hundred dollars, with recurring renewal commission after that as long as the client stays on the books. Now factor in that shoppers calling for quotes often call several agents and buy from whoever responds first; our research shows about 62% of callers who can't get through call a competitor instead. If Voksha catches even one after-hours or lunch-hour call a month that would have otherwise gone to voicemail and been lost to a competing agent or a 24/7 national carrier, that single policy alone can cover one or more months of the $99 Premium plan cost, and the client relationship typically extends into cross-sell (home, life, umbrella) and multi-year renewal commission that compounds the actual value well beyond the first-year number. Bundled households, where Voksha's intake process surfaces a home or life cross-sell during the same call, push the per-lead value even higher since bundled accounts have materially better retention than single-policy accounts. Given that the break-even point is a fraction of one average policy per month, and most agencies field far more than one missed call a month during business hours alone (lunch, client meetings, other calls), the ROI case for a $99/month plan is straightforward math, not a soft productivity argument.

Run the numbers on a single average personal auto policy. Use your own numbers: your average annual auto premium times your new-business commission rate gives the year-one value of a new auto policy, and for most agencies that's a few hundred dollars, with recurring renewal commission after that as long as the client stays on the books. Now factor in that shoppers calling for quotes often call several agents and buy from whoever responds first; our research shows about 62% of callers who can't get through call a competitor instead. If Voksha catches even one after-hours or lunch-hour call a month that would have otherwise gone to voicemail and been lost to a competing agent or a 24/7 national carrier, that single policy alone can cover one or more months of the $99 Premium plan cost, and the client relationship typically extends into cross-sell (home, life, umbrella) and multi-year renewal commission that compounds the actual value well beyond the first-year number. Bundled households, where Voksha's intake process surfaces a home or life cross-sell during the same call, push the per-lead value even higher since bundled accounts have materially better retention than single-policy accounts. Given that the break-even point is a fraction of one average policy per month, and most agencies field far more than one missed call a month during business hours alone (lunch, client meetings, other calls), the ROI case for a $99/month plan is straightforward math, not a soft productivity argument.

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