What is the realistic ROI calculation for a two-van locksmith shop?

For Locksmiths

Start with typical numbers: a two-van shop fielding a mix of residential lockouts ($75 to $150), automotive lockouts and key work ($100 to $400), and re-keying jobs ($100 to $250) might see 60 to 120 inbound calls a month once local search visibility is established. Research from 411 Locals found only 37.8% of calls to local businesses get answered, field techs juggling job sites miss their share, and a locksmith shop without after-hours coverage misses effectively 100 percent of calls that come in overnight, which is exactly when lockout demand spikes. If that two-van shop is missing even 15 calls a month at a conservative average job value of $120, and assuming half of answered calls would have closed that do get answered, that is roughly $900 a month in lost revenue from missed calls alone, calls a competitor down the street is picking up instead. Against that, Voksha's Premium plan at $99 a month for 150 included calls, more than enough for this call volume, costs a small fraction of what missed calls are already costing the business. The ROI case strengthens further when you factor in what answered-but-unqualified calls cost too: a caller asking for a price who hangs up without a callback number captured is a lead that simply evaporates, whereas Voksha captures that contact information every time, so you can follow up yourself and win back some of those price-shoppers. For a two-van shop, the payback period on a Voksha subscription can be as short as the first week of service, driven by just two or three previously-missed calls converting into booked jobs.