Is it worth paying for an AI receptionist just to avoid losing one or two members a month?

For Fitness Studios

Yes, and the math holds even under conservative assumptions. A single lost member at a typical boutique membership rate, over a year or two of dues, represents thousands of dollars in direct revenue, before counting retail, personal training upsells, or referrals that member might have generated. Against that, Premium at $99/month means the entire annual cost of the service ($1,188) is usually less than the value of a single retained member. Most studios don't need to prevent dozens of lost members to justify the spend, they need to prevent roughly one every couple of months, which is a low bar given that trial lead leakage and the front desk juggle described by studio owners are daily occurrences, not rare ones. The other side of the ROI equation is downside protection: unlike hiring a part-time evening receptionist, which means a monthly wage bill for a single studio and still has coverage gaps on sick days and holidays, Voksha has no staffing overhead, no scheduling gaps, and the cost tracks your calls, since you pay a set monthly plan price plus $1 per call only above the included count. For a studio owner deciding between "do nothing," "hire staff," or "use an AI receptionist," the AI receptionist is the option where the cost structure follows actual call volume rather than being a fixed labor cost regardless of how many calls come in.