Are the text appointment confirmations Voksha sends on the Enterprise plan compliant with TCPA rules?

For Salons & Spas

First, a plan note: texting callers, including text confirmations, is an Enterprise-only feature; on Starter and Premium the appointment time is read back on the call and your booking platform sends whatever confirmation it normally sends. Where Enterprise text confirmations are used, they are tied to a call the client themselves initiated to book an appointment, and TCPA's consent requirements are generally satisfied by that kind of transactional, appointment-related messaging that the client requested in the same conversation, which is different from unsolicited marketing texts sent to a purchased list. When a client calls, books a slot, and provides a number for confirmation, a text confirming that specific appointment is standard transactional communication tied to a service they asked for, the same category as an order confirmation email. Where salons need to be careful is if they start using that same number to send unrelated marketing texts later, like promoting a holiday gift card sale, without separate opt-in consent for marketing messages specifically. That is a broader marketing compliance question that applies to any business using a client's phone number for promotions, not something specific to how Voksha handles booking confirmations. The confirmation flow itself, where the client hears their appointment time read back and confirmed on the call, is designed around the transaction the client just completed, not a marketing send. Salons running separate SMS marketing campaigns through tools like Mailchimp, Klaviyo, or a salon platform's built-in marketing module should keep that consent process distinct from the booking confirmation flow, since those campaigns carry TCPA obligations around opt-in and opt-out that a one-time appointment confirmation does not.