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Auto Repair Shops

How much revenue actually goes to competitors from missed breakdown calls?

Avi NashVP of Growth

For Auto Repair Shops

Breakdown calls are the highest-stakes missed-call category in auto repair because the customer isn't loyal to your shop yet, they're calling whoever comes up first and answers, which means a missed breakdown call doesn't just delay a sale, it typically loses it outright to whichever shop the driver reaches next. A stranded motorist with a dead alternator or a blown radiator hose isn't a $120 oil change opportunity, these calls skew toward bigger repairs, since a car that's fully stopped working usually needs more than a quick fix. If a shop takes a steady stream of breakdown-type calls, common for a shop with any visibility on Google or highway signage, and misses some of them during busy hours or overnight because no one answered, each one is a sizeable ticket handed to a competitor, and our research shows about 62% of callers who can't get through call a competitor instead. This is exactly the scenario Voksha targets directly by answering stranded motorists 24/7 on the first ring and passing them to your towing partner or your team before the caller moves to the next shop in their search results, rather than treating a breakdown call the same as a routine scheduling call. Because these calls happen at unpredictable hours, nights, weekends, holidays, a shop with no after-hours phone coverage is effectively giving away this entire category of high-value work by default, regardless of how good the shop's daytime service actually is.

Breakdown calls are the highest-stakes missed-call category in auto repair because the customer isn't loyal to your shop yet, they're calling whoever comes up first and answers, which means a missed breakdown call doesn't just delay a sale, it typically loses it outright to whichever shop the driver reaches next. A stranded motorist with a dead alternator or a blown radiator hose isn't a $120 oil change opportunity, these calls skew toward bigger repairs, since a car that's fully stopped working usually needs more than a quick fix. If a shop takes a steady stream of breakdown-type calls, common for a shop with any visibility on Google or highway signage, and misses some of them during busy hours or overnight because no one answered, each one is a sizeable ticket handed to a competitor, and our research shows about 62% of callers who can't get through call a competitor instead. This is exactly the scenario Voksha targets directly by answering stranded motorists 24/7 on the first ring and passing them to your towing partner or your team before the caller moves to the next shop in their search results, rather than treating a breakdown call the same as a routine scheduling call. Because these calls happen at unpredictable hours, nights, weekends, holidays, a shop with no after-hours phone coverage is effectively giving away this entire category of high-value work by default, regardless of how good the shop's daytime service actually is.

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